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How to Market Your Home
If you look at a typical transaction you can see that there are five general areas where REALTORS can assist in the home-selling process.
· Preparation: Before being placed on the market, homes must be in "show" condition. REALTORS can explain what repairs and upgrades are required for individual homes which are most likely to produce the best results.
· Pricing: Brokers do more than price homes for sale, they also construct sale terms designed to speed the selling process.
· Marketing: REALTORS will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and Realtor.com as well as related marketing, advertising and networking.
· Negotiation: REALTORS assist owners in the bargaining process, offering advice and counsel as offers are received and by working closely with legal counsel, tax specialists and inspectors as required.
· Closing: Once a contract for the purchase of a home has been accepted, a series of inspections and checks are typically required to satisfy buyers and lenders. REALTORS can help owners complete the transaction process by assisting with the many requirements found in a typical sale agreement. |
